OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine.
There are a ton of great resources out there if you’re trying to learn SEO. If you’re short on cash, check out blogs like Search Engine Journal, Moz, Search Engine Land, Marketing Land, SEMPost, and the blog.
Again, you could come up with a good argument for a few different answers here. Ahrefs is great for competitor content and backlink research; Moz Pro’s content explorer is great for finding unlinked mentions; and.
On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image.